IQOS Terea Purple Menthol

Purple Menthol puts berry over cooling: darker and rounder than the citrus variants, sweeter than plain menthol, and one of the most reordered sticks in the Japanese range among people in Dubai who came across from flavoured cigarettes.

Berry, then cold

The fruit reads as dark berry rather than anything bright, closer to blackcurrant than strawberry. Menthol follows it rather than leading, which keeps the sweetness in check and stops the stick becoming cloying over fourteen puffs.

The tobacco base is standard rather than dark, so despite the fruit this is a mid-weight stick rather than a heavy one.

Purple or Black Purple?

The names cause confusion constantly. Black Purple Menthol runs the same berry direction over a much darker, more roasted tobacco base and with more intense cooling. It is the heavier version of this stick.

Start here if you want berry and cooling in balance. Move to Black Purple if you find this too light. For fruit that goes bright rather than dark, Tropical Menthol is the alternative.

What it fits

ILUMA and ILUMA i devices, plus the Lambda i8. No blade-heated holder can use TEREA of any kind.

Twenty a pack, about six minutes or fourteen puffs a session. Fruit-forward sticks tend to leave more residue on a holder over time, so if flavours start blurring together the device is usually due a look.

Specifications

• Flavour: Berry with menthol
• Origin: Japan
• Nicotine: approximately 0.5 mg per stick
• Puffs: up to 14 per stick
• Pack: 20 sticks
• Carton: 10 packs, 200 sticks total
• Compatible with IQOS ILUMA devices only
• Brand: IQOS

What people want to know

What fruit is Purple Menthol?

Dark berry, closest to blackcurrant. It is not a bright or sharp fruit note, which is what separates it from the citrus and tropical variants.

What is the difference between Purple and Black Purple Menthol?

Black Purple uses a darker roasted tobacco base and stronger cooling. Same berry direction, considerably more weight behind it.

Ordering

An hour to Dubai, Ajman and Sharjah, and the same day everywhere else in the UAE.