Black Ruby

Black Ruby pairs dark tobacco with a berry note that shows up mostly on the exhale. Heavier than the Pearl variants and better suited to evenings than to all-day smoking.

Where the berry sits

You get tobacco on the inhale and berry on the way out, which is the reverse of how most fruit sticks work. The tobacco is roasted well past the standard Indonesian base, and the berry stops it from becoming monotonous over fourteen puffs.

Black in the TEREA naming signals the darker base rather than anything about the fruit. That is worth knowing when comparing across markets.

Black Ruby against the Japanese darks

Black Purple Menthol from Japan takes the same dark-base-plus-berry idea and adds strong cooling. Black Ruby has no menthol at all, which makes it the warmer of the two.

Within Indonesia, Bronze is the gentler option in the same territory, and Sienna drops the fruit entirely.

Device compatibility

Check the device before ordering. Black Ruby works in ILUMA and ILUMA i holders and nowhere else. The 3 DUO and anything earlier heat with a blade, which TEREA is not built for. Full explanation here.

Specifications

• Flavour: Dark tobacco with a berry edge
• Variant: Black Ruby
• Nicotine: approximately 0.5 mg per stick
• Puffs: up to 14 per stick
• Pack: 20 sticks
• Carton: 10 packs, 200 sticks total
• Carton weight: 240 g
• Compatible with IQOS ILUMA devices only
• Origin: Indonesia
• Brand: IQOS

Questions about this variant

Does Black Ruby have menthol?

No. It is a dark tobacco stick with a berry note and no cooling. For the cooled version of a similar idea, look at Black Purple Menthol from the Japanese range.

Is it too strong for daytime?

Most people treat it as an evening stick. It is one of the heavier variants in the Indonesian range, though nicotine sits at the same roughly 0.5 mg as every other TEREA.

Buying it here

Dubai, Ajman and Sharjah within the hour. The outer emirates take up to twelve hours.